Search Engine Optimization (SEO)
The Path To Organic Search Results
One of the most important paths to your website is ranking organically for industry specific keywords. You’d be surprised by the number of businesses who don’t have an SEO strategy in place. And if you’re one of them, then today is the best time to create one.
Pay Per Click (PPC)
The Path To Targeted Search Results
Another path to help customers find your website while they are surfing the web is pay-per-click search advertising. It is important to make sure potential customers are finding you, not your competitors, when they conduct a Google search.
With advanced targeting capabilities, it is crucial that your business is showing on the first page of Google when a customer is ready to plan their trip.
Online Reputation Management
The Path To A Positive Brand Image
Tourists use online reviews to be sure they are making the right choice when planning their vacation. And it should be no surprise that tourists will see links to the top review sites as well as Google’s own reviews on the first page of Google.
Are the reviews written about your business leading tourists on the path to your website? Or are they turning their attention to a competitor who has more reviews and a more positive image?
Paid Social Media
The Path To Audience Expansion
Having quality content on social media websites including Facebook, Instagram, and YouTube is more important than ever. However, organic reach on social media has only gone down over the years.
If you want social media to be a path for customers to your website, then you need to make sure paid social media has a place in your marketing budget.
Travel Influencer Marketing
The Path To Curated Audiences
If you think Influencer Marketing isn’t right for your business then you should think again. Customers don’t always want to hear about your business directly from you. However, there are travel influencers out there whose advice and recommendations they trust.
Not only is travel influencer marketing another path to your website, but it can also help you to rank better on search engines.