DIY Online Presence Audit
The first step to growing the online presence of your business is to understand the current state of your brand’s presence online. Once you know where you are starting from, you can put together a plan to improve your brand presence and achieve your marketing goals.
Of course, you can hire a professional to do this for you. However if you prefer to do it yourself, then it’s important to know what to look for. Start by asking yourself some basic questions:
Where are potential customers finding your business online?
What is the message they are reading about your brand?
What are your customers saying about your business?
How easy is it for them to get in touch with you?