The Organized Couple
Unlike my other past clients, The Organized Couple was my first service-based client. Instead of selling a physical product, the Organized Couple offer professional organization services from helping to unpack after a move to establishing optimal organization systems for your home.
Since the goal was to generate client leads for their professional organization services I created Google Search Campaigns that utilized Geo-Targeting to only show ads to clients within their local area.
Since they were just getting their business off of the ground, The Organized Couple needed to generate consistent leads with a low monthly budget. With confidence in his ability to sell their services over the phone, my client wanted to focused our lead generation efforts at driving phone calls to his business.
From 7/21/17 - 6/30/18, The Organized Couple spent $2,151.01 on Google Search Ads for an average daily budget of $6.24. These campaigns received 873 clicks in their local area on an average CTR of 2.94% at an average CPC of $0.52.
Over the course of the year, 53% of all clicks led to phone calls (462 of 873 clicks). During this date range The Organized Couple was able to land 16 clients for a total of $17,294.30 in revenue ($1,441.19 avg. per month) for an ROI of $8.04 for every dollar spent.
Not only were The Organized Couple able to land clients from these campaigns, but they have also reported landing additional clients through referrals from clients they originally landed through the Google Ad Campaigns.