SEMpathfinder
 

A Digital Marketing Consultancy.

We help small business owners create, understand, and optimize their digital marketing campaigns.

 
 
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The Power of Google Ads

Digital Marketing has come a long way over the last decade. Advancements have been made in everything from the types of ads you can create to the data used to target potential customers. Today Google receives over 3.5 Billion searches per day making it one of the best advertising channels to reach your future customers.

 

1. Strategize

Regardless of whether you sell a product or or offer your customers a service, you need to figure out how to let potential customers know about what you offer. We will help you develop a strategy to reach the right customers at the right price.

2. Advertise

Once we have picked the most effective ad formats for your business we will begin the ad creation process. This involves keyword and audience research, selecting targeting methods, and writing multiple ads per campaign to split test.

 

3. optimize

After launching the ads it is important to be patient and allow the ads to run 2-3 weeks. This gives them enough time to collect data and build consistent results. Then we can begin to make small incremental changes to improve campaign performance.

4. socialize

Finally, if we determine social media marketing makes sense for your business we will setup additional digital marketing campaigns on the social media platforms that make the most sense for your business.

 
 
 

Ready to take action?

Times are changing and your digital presence is more important than ever, so if this sounds like something that can benefit your business, we urge you to take action today. And remember, it won't cost you anything more than some of your time to tell us about your business goals and hear our recommendations. So, what are you waiting for?