Paid Search Marketing
We help businesses attract customers through paid search ads. With the right strategy and ongoing management, paid search is an effective way to drive traffic to your website and generate leads.
THE BENEFITS
Pay For Clicks, Not Impressions
One key benefit of paid search marketing is that it's Pay Per Click (PPC). Unlike other methods where you pay for impressions, you only pay when someone actually clicks on your ad and visits your website.
Focused Location Targeting
With various location targeting options, you have full control over where your ads appear geographically. Local businesses can target specific zip codes in their service areas, while ecommerce businesses can reach much broader areas.
Get Started Fast
Unlike search engine optimization (SEO), paid search campaigns can start driving traffic to your website almost immediately, often within hours. However, the quality of the traffic depends on the quality of the campaign, so careful planning is essential.
Relevant Keywords & Search Terms
Paid search ads appear when potential customers are actively searching for products or services like yours. With the right strategy, your ads will only show to people looking for something relevant to your business.
Flexible Budgets
With full control over your ad spend, you can start with any budget and adjust it as needed. This flexibility lets you scale back when funds are tight or increase spending to boost leads when you're ready for them.
GOOGLE ADS SERVICES
Google Ads Expertise
Google makes it easy to set up paid search campaigns quickly with tools like Smart Campaigns, but these often don’t deliver the best results. That’s why it’s important to work with a professional—and that's where we come in!
With over 10 years of experience managing Google Ads campaigns, we've seen the platform evolve several times. While some changes have been helpful, others have made management more complex. Our expertise ensures your campaigns get off to the right start.
Keyword Research
& Campaign Planning
A successful Google Ads campaign begins with research and planning. Keyword research reveals what your potential customers are searching for, providing valuable insights for a strong campaign strategy. Once this is done, we collaborate with you to structure the campaign in line with your unique business goals.
Ongoing Campaign
Management
Once your Google Ads campaigns are launched, the real work begins. Ongoing management is key to improving results over time. From refining ad copy to excluding irrelevant search terms, continuous optimization is essential for success.
That’s why our Google Ads management service starts with a 3-month commitment, and most clients continue working with us for 6 months or longer.
* Microsoft Advertising
While we believe Google Ads is the top paid search platform, we also see value in using Microsoft Ads to expand your campaign reach. Currently, we only offer Microsoft Ads management as an add-on service for our Google Ads clients.
Measurement First,
Then Marketing
Before launching any paid search campaigns, it's essential to establish a Measurement Plan to track key actions like phone calls, form submissions, and online purchases.
While Measurement Planning is a separate service we offer, we include a basic conversion tracking plan during the Google Ads campaign planning phase. Book a consultation today to learn more about our comprehensive Measurement Planning services.